April 30, 2021

How to improve buyer persona with Google Analytics?

Google Analytics is used to track website activities such as session duration, pages per session, bounce rates, etc... At Hopscotch Digital, we take that data to the next level. We…
dos and dontsBlog
April 23, 2021

Buyer persona is important for business: Do’s and Don’ts

The buyer persona is the solid foundation of inbound marketing strategy and it should be the first step in your marketing campaign. Well-constructed buyer personas dig deeper to reveal the…
June 1, 2020

Why a Custom Built Website is Worth Your Investment

Your business’s website is the single most important marketing tool you can have in 2020. In the digital age the first thing a customer will do is search for your…
May 11, 2020

Digital DIY During Downtime

Business has slowed down for most of us, and for some it has come to a complete standstill. If you’ve already cleaned every room in your house, repainted the walls…