The Childcare Marketing Specialists.

Eden Academy is a new premium childcare facility opening in 2020. They required a complete brand development from the team at Hopscotch Digital, a website designed from scratch and a digital advertising campaign to push them prior to launch.

The Idea: Starting with the name as inspiration we began exploring the idea of gardens, trees and foliage. We liked the idea of using leaves as they have become a recognisable symbol for so much – they represent ‘environment’, ‘nature’ and being eco-conscious. So taking leaves as our building blocks, we looked to represent a sense of community that ties back to the brands’ core values. In order to further create a unique and recognisable marque, we also wanted to craft the leaves into a subtle ‘e’ for Eden.

The Logo: The resulting icon is sophisticated, clean and minimal – reflecting the brand name and it’s eco-credentials. The icon has a premium, quality yet friendly appearance and conveys a strong sense of unity and community. We have paired the icon with a clean, sophisticated wordmark that further emphasises the premium offering whilst maintaining a friendly and approachable tone.

Pencil Device: Wanting to add a sense of playfulness whilst still maintaining the minimal, premium aesthetic, we have developed a simple ‘pencil device’ that can be applied to brand materials. Using the brand colours, we would create a suite of ‘scribbles’ to be used sparingly across applications. This will add contrast to the brand’s clean lines and will inject some added personality without falling into common childcare visual tropes.

After recently acquiring The Cottage Ashmore, our client required a complete rebrand to match their change of name and new look. Based upon client brief, Hopscotch Digital formed a logo and brand development along with a stylish, functional website and social media platforms.

The Logo: To ensure that the logo we crafted was consistent in delivering a personable, playful and community feel, we looked to illustrate a custom typeface and marque. The organic circular shape that sits behind the cottage and trees can vary in colour and is a slight nod to painting and craft time that children so dearly love. The result is a slightly quirky, unique yet professional logomark that aims to promise on delivering a trustworthy, cosy and intentional child care experience.

Brand Pattern: To reiterate the communal and local atmosphere that The Cottage will be known for, we developed a pattern that further extended the house and tree illustrations. This pattern can be used across all collateral and is a perfect way to dial-up and down the creative expression of the brand. Our hope is to see this used for wallpaper, on tote bags and other merchandise that the centre will offer its clients.

Haven Early Learning rebranded and needed a new website to suit their great brand. Hopscotch jumped at the job and created a great digital presence that compliments the brand.

Brighthouse, or Brighthouse Early Learning, is a new early learning centre offering high-quality education and childcare for children aged six weeks to six years. Brighthouse came to us here at Hopscotch Digital in need of a complete re-brand, and website update. We focused on a playful and aspiring UI, while still making sure the UX was functional. Want to explore for yourself? Click here.

The Logo: We began the logo exploration by looking at the name ‘Brighthouse’ for inspiration. Splitting the name into two parts, ‘bright’ and ‘house’ we began crafting an icon that had a modern, minimal and high-quality appearance. The lines are symbolic of both radiating light but also of the community coming together for a common good. The house formed in the negative space conveys the idea of a safe, compassionate and caring environment. The resulting marque has a bold, impactful appearance and conveys the premium service offering.

From here, we looked to combine the icon with a bold and contemporary wordmark. The chosen letterforms convey a friendly, fun and welcoming tone whilst retaining a dependable, trustworthy and high-quality appearance. Placing the icon above the ‘i’ in ‘Brighthouse’ ties the two elements together and creates and unified, cohesive and elegant logo lockup.

Tagline Graphic: In addition to the Brighthouse logo, we have crafted a custom tagline graphic that conveys a sense of fun and expresses the ‘joy of learning’ sentiment. This graphic has been designed to contrast and compliment the master logo and has the ability to be used as a hero graphic or as a sign-off on branded materials.

Illustration Style: Inspired by the creative direction, we have developed an illustration style that celebrates imagination and expresses the brand ethos – ‘for the joy of learning’. This style has a cute, friendly and naive aesthetic and depicts elements typical to a child’s imagination. These illustrations can be used in isolation, in illustrative compositions or paired with and interacting with photography.