After recently acquiring The Cottage Ashmore, our client required a complete rebrand to match their change of name and new look. Based upon client brief, Hopscotch Digital formed a logo and brand development along with a stylish, functional website and social media platforms.
The Logo: To ensure that the logo we crafted was consistent in delivering a personable, playful and community feel, we looked to illustrate a custom typeface and marque. The organic circular shape that sits behind the cottage and trees can vary in colour and is a slight nod to painting and craft time that children so dearly love. The result is a slightly quirky, unique yet professional logomark that aims to promise on delivering a trustworthy, cosy and intentional child care experience.
Brand Pattern: To reiterate the communal and local atmosphere that The Cottage will be known for, we developed a pattern that further extended the house and tree illustrations. This pattern can be used across all collateral and is a perfect way to dial-up and down the creative expression of the brand. Our hope is to see this used for wallpaper, on tote bags and other merchandise that the centre will offer its clients.
THINGS WE MADE:
- Build a website
- Develop a tone-of-voice through fresh copywriting
- Establish a brand identity in collaboration with Theory Agency
- Create Print Design artwork in collaboration with Theory Agency
- Develop and implement a social media strategy
- Develop and implement an ongoing digital marketing strategy