Experience Co

Experience Co Limited (ASX:EXP) is an adventure tourism company founded in 1998.

About The Project

The Client

Experience Co. (ASX:EXP) is an adventure tourism company. Formerly Skydive the Beach Group (ASX:SKB), the company and brand reflects our vision and business strategy of offering high quality and memorable adventure tourism experiences. The vision of the company is to become the largest and most respected adventure tourism company in the world.

Since their start in 1998 in Wollongong, Australia, the company has immersed adventurers from all over the world in incredible experiences, building a reputation for safety, friendliness and excellence. Experience Co began in 1998 by offering tandem skydives on North Wollongong beach under the name Skydive the Beach, and then in 2015 they listed the company on the ASX to enable further growth. Now operating as Experience Co (ASX:EXP), they manage 12 skydiving drop zones across Australia and three in New Zealand. And also provide rainforest tours, tropical island tours and boat tours to the Great Barrier Reef in North Queensland, Australia.

The Solution

Experience Co approached Hopscotch Digital with the task of creating a website that reflects their position in the tourism market. As tourism leaders in Australia, they wanted to clearly show the entities that make the Experience Co umbrella as well as have an easy to navigate space for investors and potential investors.

Using the WordPress CMS Hopscotch Digital created Experience Co a high quality custom designed website that is easy to navigate, and easy to update. This allows Experience Co to make updates in the future as their companies and offerings change. The website is built with a functioning Blog section as well as an investors centre showcasing automated share price, and news.

Services Deployed

  • Competitor Analysis
  • User Experience Research
  • Website UX Planning
  • Website Design & Development


“Over the past two years Hopscotch Digital have helped us to rebuild nine of our company websites including our major revenue driver, Skydive Australia. Since launching our new sites we have seen a significant increase in online revenue and a shift in direct bookings across all brands. Hopscotch has been a pleasure to work with and we look forward to an ongoing partnership with their excellent team.”

John O’Sullivan,
CEO of Experience Co.

Website Design & Development

How do you make a website look corporate, but still fun? We believe we found a great middle mark with the Experience Co website. We focused heavily on the user experience and user journey when planning and creating the Experience Co website. We ensured it was easy to navigate, and flowed meaningfully.


As an ASX listed company, Experience Co required an easy to update Investors Portal. The section needed to outline everything an investor could require. Partnering with WebLink we were able to integrate a live ASX price ticker and graph, as well as up-to-date announcements, available as they’re released.