iSkydive approached the team at Hopscotch Digital for a complete brand identity, a website designed from the ground up and a digital advertising campaign to take their business to new heights.
About The Project
iSkydive is a skydiving business based in the United States, first launching in 2001 with the ambition to bring the feeling of free-fall from a plane, to the people of the United States. Wanting to propel their business to new heights they approached the team at Hopscotch Digital for a complete brand identity, a website designed from the ground up and a digital advertising campaign to take their business to the next level.
Beginning with the company’s ethos as a central point, Hopscotch developed a brand identity that would speak to the American market. The brand aimed to be aspirational, yet still have an exciting flare to attract adrenaline junkies. Additionally, the brand also maintained a somewhat luxurious and professional aesthetic to showcase the high quality that iSkydive America offers.
Colours were developed to connect with Americans including a bright red full of energy and excitement. Having power, elegance and sophistication a midnight blue was introduced to balance the red. A calming Turquoise sky blue offset these colours though used sparingly. Other colours included were an alternative version of blue and red reserved for national days to highlight patriotism. A slick and angular typography was chosen to mirror a sense of American speed and power.
Graphic devices represent aspects of free fall such as wind lines and downward arrows that blend perfectly with the brand typography in a distinctly American fashion.
The website was built unique for iSkydive America with a focus on offering scalability with locations and increasing generated bookings.
- Website Design & Development
- Digital Advertising
- Strategy & Analytics
Website Design & Development
The iSkydive website was designed with a focus on location expansion, sales and user experience. Built with room to move, iSkydive could also jump on expressing their support for local communities, their long history in the skydiving business and their love for being American.
To round out the brand, company assets were also updated such as flags letterheads, brochures, business cards, clothing and even a wrap for the plane itself, to launch.