Strategy & Analytics

Analysing data is the only way to measure marketing effectiveness

One must not create and execute a clever marketing campaign and creative execution, without having the necessary tracking implemented for campaign analysis. Many small businesses get lost with all the different types of tracking codes and strategies out there and never truly understand how their marketing is performing.

At Hopscotch, we’re intensely creative; but also get a kick out of analysing metrics and goals that we set for our clients. From A/B Testing to tracking button clicks and lead submissions – we do it all.

How Can Hopscotch Help?

Did You Know?

It takes 0.05 seconds for users to form an opinion about your website, which determines if they'll like your site, or bounce. And Google does not like high bounce rate websites.

57% of consumers said they won't recommend a business with a poor responsive mobile website.

As Q2 2018, mobile phones held a 63% share of all retail website visits.

88% of online consumers are less likely to return to a site after a bad experience.

47% of users expect a maximum of 2 seconds loading time of an average website.

75% of consumers admit to making judgements based of a company's credibility based on their website.

70% of small business websites lack a Call to Action (CTA) on their homepage.

Have You Heard of SMART?

An acronym that we make sure are clear in every existing and new project is simple, yet effective in detailing what our KPI’s are and how we reach them.

  • Specific: Are the desired outcomes clear, and are they tied to specific strategies and tactics?
  • Measurable: Are outcomes measurable?
  • Achievable: Is this a reasonable goal given any applicable constraints?
  • Relevant: Does this content marketing goal align with bigger business objectives?
  • Time-bound: What’s the endpoint for this goal?

Once we have this detailed, we then begin to strategise and implement our creative wizardry to accomplish our desired goals.

Get in Touch

Lead Tracking

It’s important to know who your leads are and where they’re coming from.

Monthly Reporting

Hopscotch deliver monthly reports with updates and suggestions on how your campaigns are performing.

Campaign Strategy

We create clever and analytical strategies for campaigns based on data and trends.

Analytical Auditing

Auditing our campaigns and websites allow us to see what works, and what doesn’t – making alterations accordingly.

Let's Create Extraordinary, Together.

Address: Suite 36/46 Cavil Avenue, Surfers Paradise 4217
Email: hello@hopscotchdigital.com.au
Phone: 07 5657 7696

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