Australia’s tourism marketing experts
Choosing a tour, stay, or destination isn’t just a transaction — it’s a decision built on trust, emotion, and imagination. People want to feel something before they book. That’s where Hopscotch Digital steps in.
From brand identity and website design to booking funnels and high-impact campaigns, we help tourism businesses stand out in crowded markets and connect with travellers who are ready to explore what you offer.
Tourism is personal, emotional, memorable. Travellers aren’t comparing “products” — they’re choosing experiences they’ll remember long after the trip ends.
+63% increase in bookings
50+ tourism operators across Australia saw an average of 63% uplift in online bookings after a website redesign and new marketing strategy.
+6%
Average conversion rate increase in 12 months across tourism campaigns
9.15
Average across all tourism clients: 9.15x. Top-performing campaigns regularly exceed 20x ROAS.
Travellers move through a series of emotional steps before choosing an experience. We know exactly how to support each one.
We create a cohesive journey that guides guests from first discovery to loyal advocates who spread the word long after the trip ends.
We deliver true business results for our clients
Sea World Cruises
ExperienceCo
Skydive Australia
Hopo
The Tour Collective
See Moreton
“The team at Hopscotch Digital are incredible. They’re responsive to our needs – and understanding that the tourism industry is fast paced and ever changing, and willing to develop marketing and advertising collateral for us at late notice. Thanks guys!”
Ben Manns
The Tour Collective – Founder
“Over the past two years Hopscotch Digital have helped us to rebuild nine of our company websites including our major revenue driver, Skydive Australia. Since launching our new sites we have seen a significant increase in online revenue and a shift in direct bookings across all brands. Hopscotch has been a pleasure to work with and we look forward to an ongoing partnership with their excellent team.”
John O’Sullivan
Experience Co. – CEO
“Hopscotch Digital are a friendly team who provide a range of digital services to our five tourism brands on an ongoing basis. They have created functional websites for us within a short time frame and continue to maintain these sites. Since managing our Google Ads account, we have seen a notable increase in our online conversion rates.”
Lauren Horner
Sea World Cruises – Brand Manager
