APT Childcare

APT Childcare was Initially developed in the early 1990s as a DOS application for a small section of the sector that used PC’s.

About The Project

The Client

APT Childcare is a New Zealand Early Childhood Administration Software. The software is used to administer over 1400 Ministry of Education licenced services.

The Solution

APT Childcare required Hopscotch Digital to develop a brand identity and website presence that worked together to communicate a high-end and trustworthy product.

Services Deployed

  • Branding
  • Website Design & Development
  • Strategy & Analytics

Website Design & Development

APT’s brand is fun, playful yet elegant – and we wanted to clearly highlight this on their new website. The website has been designed and developed with the user in mind, whilst maintaining a fun user interface.


Appealing to childcare owners and their primary, female target market, the brand aims to be feminine, fun and playful, while maintaining a professional and elegant aesthetic.