Eden Academy required a complete brand development from the team at Hopscotch Digital, a website designed from scratch and a digital advertising campaign to push them prior to launch.
About The Project
Eden Academy is a new premium childcare facility that opened in 2020. They required a complete brand development from the team at Hopscotch Digital, a website designed from scratch and a digital advertising campaign to push them prior to launch.
The Idea: Starting with the name as inspiration we began exploring the idea of gardens, trees and foliage. We liked the idea of using leaves as they have become a recognisable symbol for so much – they represent ‘environment’, ‘nature’ and being eco-conscious. So taking leaves as our building blocks, we looked to represent a sense of community that ties back to the brands’ core values. In order to further create a unique and recognisable marque, we also wanted to craft the leaves into a subtle ‘e’ for Eden.
The Logo: The resulting icon is sophisticated, clean and minimal – reflecting the brand name and it’s eco-credentials. The icon has a premium, quality yet friendly appearance and conveys a strong sense of unity and community. We have paired the icon with a clean, sophisticated wordmark that further emphasises the premium offering whilst maintaining a friendly and approachable tone.
Pencil Device: Wanting to add a sense of playfulness whilst still maintaining the minimal, premium aesthetic, we have developed a simple ‘pencil device’ that can be applied to brand materials. Using the brand colours, we would create a suite of ‘scribbles’ to be used sparingly across applications. This will add contrast to the brand’s clean lines and will inject some added personality without falling into common childcare visual tropes.
- Website Design & Development
- Digital Advertising
- Strategy & Analytics
“We have worked with Hopscotch Digital to create multiple brand concepts, websites and digital marketing campaigns. The team are attentive to our specific needs in the childcare industry and are knowledgeable in web development, design, ad words and social media which has assisted in driving enquiries. We will continue to use Hopscotch Digital for all our future online requirements.”
Website Design & Development
Eden Academy’s website was designed for accessibility, user experience and functionality. We wanted Eden Academy customers to feel right at home. The website had to be easy for parents to navigate and book enrolments while still connecting with the right information and tools tailored for them.
Taking inspiration from the name we began exploring ideas; gardens, trees and foliage. We centred the idea of using leaves as they have become a recognisable symbol for ‘environment’, ‘nature’ and being eco-concious.
Using leaves as a building block, we looked to create a sense of community that ties back to the brands core values. Transforming leaves into a subtle ‘e’ for Eden further defined a unique and recognisable marque. Staying clear of stereotypical childcare colour schemes, a rich, earthy colour palette was developed, giving the brand a premium yet friendly appearance conveying a strong sense of unity and environment. A feeling that will differentiate Eden Academy from its competitors.