Winner of the 2024 Australian Web Awards - Education Category

Happy Hearts

Happy Hearts Childcare sought a rebrand and website overhaul to better reflect their commitment to providing nurturing and innovative early childhood education.

About The Project

The Client

Happy Hearts Childcare and Kindergarten operates within the dynamic and rapidly expanding childcare industry. Upon engagement with Happy Hearts to elevate their brand presence, a comprehensive rebranding initiative and website redesign were successfully executed to align with the evolving standards of the sector.

The Solution

Hopscotch Digital skillfully realised Happy Hearts’ vision, transforming their childcare and kindergarten enterprise into a distinctive and professionally branded online presence. This achievement encompassed the development of a fresh and dynamic identity, the creation of a user-friendly website, and the design of complementary marketing collateral. Additionally, our sustained digital marketing efforts have consistently engaged families with the brand, facilitating increased patronage and brand recognition.

Services Deployed

  • Branding
  • Website Design & Development
  • Digital Advertising
  • Strategy & Analytics

Website Design & Development

The Happy Hearts website aspired to convey a precise reflection of their brand essence, characterised by a vibrant and innovative approach to branding. This necessitated a seamless alignment between the website’s aesthetics and brand identity, all while preserving an intuitive and fluid user experience.

The final website product exemplifies an interactive and captivating approach, streamlining the childcare enrolment process for enhanced accessibility and user engagement.

Mobile Optimised

Given the busy schedules of many professional mothers and families, who often find themselves constantly on the move and with limited time for research amid work, childcare, and other responsibilities, prioritising a mobile-first approach was imperative. We adopted a minimalist layout to ensure that the mobile experience is effortless and highly accessible.


We recognised that Happy Hearts Childcare deserved a brand refresh to stay current. This included a new logo and colour palette that feels fresh and inviting.

But we never lost sight of the brand’s core values! Playful elements were carefully woven throughout the design to ensure it still sparks joy and reflects the fun and creativity Happy Hearts fosters in its childcare environment.