Hopo Ferry

Hopo Ferry is Gold Coast’s first ferry that travels between 5 iconic destinations.

About The Project

The Client

Hopo is the Gold Coast’s first ferry service, currently undergoing a two-year trial. Due to a large amount of public interest in the service, Hopo required a simple, informational page on their site, outlining stops, ticket prices and FAQ’s.

The Solution

Hopo Gold Coast Ferry first approached Hopscotch Digital to create a brand and a simple one page website. As the project evolved Hopscotch was then commissioned to make a second website, but this time multiple pages and increased functionality.

Services Deployed

  • Branding
  • Website Design & Development
  • Strategy & Analytics


Hopscotch Digital are a friendly team who provide a range of digital services to our five tourism brands on an ongoing basis. They have created functional websites for us within a short time frame and continue to maintain these sites. Since managing our Google Ads account, we have seen a notable increase in our online conversion rates.

Lauren Horner
Hopo Ferry/Tour Collective Brand Manager

Brand & Website Design

The Hopo brand was created to be recognisable, memorable and aspirational. We wanted Hopo to be seen as more than just a ferry service, but as a way to explore and discover the Gold Coast while travelling.

The brand and website were sculpted around this mantra. From this we created a genuine, atmospheric and engaging brand that continues to transport Gold Coast locals and Tourists throughout the waterways.