iSkydive

iSkydive is a skydiving business based in the United States, first launching in 2001 with the ambition to bring the feeling of free-fall from a plane, to the people of the United States. Wanting to propel their business to new heights they approached the team at Hopscotch Digital for a complete brand identity, a website designed from the ground up and a digital advertising campaign to take their business to the next level.

Beginning with the company’s ethos as a central point, Hopscotch developed a brand identity that would speak to the American market. The brand aimed to be aspirational, yet still have an exciting flare to attract adrenaline junkies. Additionally, the brand also maintained a somewhat luxurious and professional aesthetic to showcase the high quality that iSkydive America offers.

Colours were developed to connect with Americans including a bright red full of energy and excitement. Having power, elegance and sophistication a midnight blue was introduced to balance the red. A calming Turquoise sky blue offset these colours though used sparingly. Other colours included were an alternative version of blue and red reserved for national days to highlight patriotism. A slick and angular typography was chosen to mirror a sense of American speed and power.

Graphic devices represent aspects of free fall such as wind lines and downward arrows that blend perfectly with the brand typography in a distinctly American fashion.

The website was built unique for iSkydive America with a focus on offering scalability with locations and increasing generated bookings.