Australian Kayaking Adventures

PROJECT DEETS:

Australian Kayaking Adventures is Gold Coast’s original and best kayaking tour provider. AKA approached Hopscotch Digital to develop a playful brand identity that could tie into a multitude of mediums.

With a distinguishable icon and graphic styling, we can create a relationship between the branding elements and photography. Weaving a graphic element, and or overlaying a solid graphic over photography will tie in the playfulness and vibrancy into every aspect of the brand. See our mockups below!

The Icon: We began the logo exploration by crafting a striking, yet simple icon to assist the wordmark. It is bold and strong enough to stand alone, yet compliments the wordmark elegantly. The icon is crafted from the company acronym – AKA – in a creative, modern and high-quality aesthetic. The contemporary and slightly abstract kayak icon is fun and impactful while remaining minimal and clean. The result is a trusted brand icon that can be used across all collateral.

Explore Australian Kayaking Adventures Website

THINGS WE MADE:

  • Website Build
  • Complete Copywriting
  • Branding (In Collaboration with Theory Agency)
Australian Kayaking Adventures Branding Logo
AKA Icon
Australian Kayaking Adventures Icon breakdown
Australian Kayaking Adventures Two Kayakers with branding
Australian Kayaking Adventures A4 Catalogue
Australian Kayaking Adventures Business Cards

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Our Work