Juice is an acronym for Join Us In Creating Enthusiasm – and is the mantra Juice required Hopscotch Digital to portray when branding them.
JUICE Technologies
About The Project
The Client
JUICE Technologies is a ‘parent’ company that owns and operates childcare software solutions, both nationally and internationally. With a strong focus on forever improving the childcare sector, and creating modern, engaging learning environments.
The Solution
Juice required a new brand that appears fun, professional and reflect the high-quality, premium service offering. Given the company currently had no outward-facing identity, we endeavoured to create a brand that encompasses the existing companies, but is strong enough to stand alone and have its own identity as the parent company.
Services Deployed
- Branding
- Website Design & Development
- Strategy & Analytics
Website Design & Development
As a parent company to several childcare related technology businesses, it was important the website easily showcased what each entity offered, while still standing on its own.
Branding
The wordmark strikes a positive balance between professionalism and liveliness. The combination of the two supports the strength required of a ‘parent’ company whilst effectively nodding to the childcare nature of the brands that sit below in the organisational hierarchy.
With a focus on rounded corners and circular forms the finished logo brings a positive light and expression to a usually mediocre and static personality of parent companies.
- Fun & playful
- Minimal & clean
- Strong & vibrant
- Bold & sophisticated
