Brighthouse

Brighthouse, or Brighthouse Early Learning, is a new early learning centre offering high-quality education and childcare for children aged six weeks to six years. Brighthouse came to us here at Hopscotch Digital in need of a complete re-brand, and website update. We focused on a playful and aspiring UI, while still making sure the UX was functional. Want to explore for yourself? Click here.

The Logo: We began the logo exploration by looking at the name ‘Brighthouse’ for inspiration. Splitting the name into two parts, ‘bright’ and ‘house’ we began crafting an icon that had a modern, minimal and high-quality appearance. The lines are symbolic of both radiating light but also of the community coming together for a common good. The house formed in the negative space conveys the idea of a safe, compassionate and caring environment. The resulting marque has a bold, impactful appearance and conveys the premium service offering.

From here, we looked to combine the icon with a bold and contemporary wordmark. The chosen letterforms convey a friendly, fun and welcoming tone whilst retaining a dependable, trustworthy and high-quality appearance. Placing the icon above the ‘i’ in ‘Brighthouse’ ties the two elements together and creates and unified, cohesive and elegant logo lockup.

Tagline Graphic: In addition to the Brighthouse logo, we have crafted a custom tagline graphic that conveys a sense of fun and expresses the ‘joy of learning’ sentiment. This graphic has been designed to contrast and compliment the master logo and has the ability to be used as a hero graphic or as a sign-off on branded materials.

Illustration Style: Inspired by the creative direction, we have developed an illustration style that celebrates imagination and expresses the brand ethos – ‘for the joy of learning’. This style has a cute, friendly and naive aesthetic and depicts elements typical to a child’s imagination. These illustrations can be used in isolation, in illustrative compositions or paired with and interacting with photography.