Sheldon
89% of marketers think that brand awareness is the most important goal, followed by sales and lead generation.
Jesse
It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognise the logo.
Sheldon
86% of adults factor in authenticity when deciding which brands to support.
Jesse
The average increase in revenue is attributed to always presenting a brand consistently is 23%.